Although the cost of running a direct mail campaign depends on a lot of variables, it will typically cost between £0.50 – £0.90 ($0.65 – $1.17 USD) per item (to print and post standard direct mail formats). Designing the artwork can have an upfront cost of £0 – 500. This cost can increase to over …
Let’s take a look at some incredibly effective direct mail examples used for B2B marketing. First, we’ll start with Google’s direct mail campaigns. Google has many B2B products (Such as ads). The examples below show how Google use direct mail to acquire new business on its platform. Take note of how compelling the offer is …
We’re going to learn exactly how to create a B2B Direct Mail campaign that sells. Actually: These are the exact steps we use to make direct mail our most profitable channel. Let’s dive right in. Table of Contents Step 1 – Define your campaign GoalStep 2 – How to create [and refine] your B2B mailing …
In this post, I’ll show you how to create an incredibly effective mailshot campaign for your business. These are the 9 essential steps that we use when putting together our own campaigns, as well as some important tips for maximising your results from the mailshot. By the end of this guide you will have a …
Undoubtedly, one of the most effective ways for non-profits to raise donations is through an effective direct mail strategy. The direct mail strategies that worked in the past, are no longer as effective as they used to be, but taking advantage of these modern direct mail strategies for charities and non-profits will super-charge your fundraising …
Here is a list of all the major benefits and disadvantages of direct mail marketing and postcard marketing in modern times. Advantages 1. Brand Retention Direct Mail is one of the few marketing channels which engage all the senses, as you can touch and feel it. Because of this direct mail is over 5x more …
Do you need explicit consent to send direct mail under GDPR? The short answer is no. While you may not need explicit consent, you do need to meet the legitimate interest test. This article contains everything you need to know about GDPR if you’re planning on sending a direct mail campaign and are concerned about …
This short guide shows you how to track and measure the performance and effectiveness of your direct mail campaigns. We’ll cover all 6 ways that you can measure the results of your campaign and when to use each. After this you’ll know if you’re earning or sinking money, and be able to A/B test your …
We’ve pulled together all the research and statistics available on direct mail response rates, combined with our own primary data. We looked at data across different campaign types, industries and demographics. Table of Contents Average Open RatesAverage Read RatesAverage Response RatePersonalisationDemographicsUnder 30’sWhat do people do with their mail?Mail RetentionMail Sharing RateAverage ROICombined with Digital ROIOther …
Direct mail marketing using postcards is a highly effective way to acquire and retain customers. Lets look at the 11 things every postcard marketing campaign needs to grab attention and compel your audience to take action and make more sales. How to Send a Postcard Marketing Campaign in under 4 Minutes Clear Bold Headline Use …